To use this tote, simply put your daily essentials like your wallet, phone, keys, and makeup inside. It's great for shopping trips - just load up your groceries or new clothes. When using it as a gift bag, add a nice bow on top. As for maintenance, spot - clean it with a mild detergent and water if it gets dirty. Avoid machine - washing to keep the canvas and the graphic design in good condition. Remember, since it's made to order, it takes 7 - 10 business days to process, so plan your purchase accordingly.